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Hitachi Energy

Client

Professional

Date

2023 - Current

Deliverables

Comprehensive Regional Social Media Strategy
Performance & Reporting Dashboards
Social Media Content

Scope

At Hitachi Energy, I am North America's Social Media & Digital Communications Manager. My main objective is to establish a center of excellence for social media in North America through quarterly community of practice meetings and a comprehensive and modern social media strategy that ladders up into the regional marketing and overall global social media goals and objectives. My content and program solutions have outperformed every other region so far.

Content Creation, Videographer, Editor, Copywriter

🏆 Top Performing Content for 2023 Globally

During my first week at Hitachi Energy, I created the following campaign that resulted in 82,216 impressions, 1,785 reactions, and a 4.05% engagement rate, resulting in one of the top-performing content for North America YTD.

Live Link: https://www.linkedin.com/feed/update/urn:li:activity:7099787451514159104/

Content Creation, Videographer, Editor, Copywriter

🏆 Top Performing Content for 2023 in North America

In October 2023, Hitachi Energy launched its first all-electric bus fleet and chargers in Quebec City, Canada. This campaign resulted in, 19,693 impressions, 236 reactions, and a 2.47% engagement rate. 

Live Link: https://www.linkedin.com/feed/update/urn:li:activity:7116120313809010688/

Content Creation, Videographer, Editor, Copywriter

🏆 Top Performing Content for 2023 in North America

Recapping Hitachi Energy's Annual Holiday Celebration at the Americas HQ. 44,599 impressions, 687 reactions, and a 3.74% engagement rate.

Live Link: https://www.linkedin.com/feed/update/urn:li:activity:7140417668439764992/

Screenshot 2024-01-08 at 10.19_edited.jp

Sample of regional social media reporting dashboard.

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